As the nation’s sixth largest bank, PNC offers more than just innovative products; they have a hand in numerous local initiatives, too. For PNC Wealth Management, we re-wrapped Fortune magazine with full-on articles based on interviews with local affluent clients. The articles matched the type of content aimed at Fortune’s readers. Virtual Wallet is PNC’s unique, feature-rich on-line banking tool geared to millennials. For PNC’s smallest clients, Grow Up Great® is their long-term effort aimed at economically challenged youth, providing grants in math, science and art. And PNC’s Fairfax Connection is an even more robust example of their ongoing attempts to level the playing field.
Re-wraps of Fortune Magazine issues, including front, insides and back cover.
(Click thumbnails to enlarge.)
Takeover of Port Authority Bus Terminal in New York